The Marketing Planner (Marketing Series: Practitioner)
by Malcolm McDonald
ISBN 13: 9780750617093
Format: Paperback (143 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Hardcover
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Marketing Plans: How to prepare them, how to use them
ISBN 13: 9780750683869
Format: Paperback (704 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Mar 2007 Other Format: Paperback
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
ISBN 13: 9780434912292
Format: Hardcover (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986 Other Format: Paperback
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Pocket Guide to the Marketing Plan
by Malcolm McDonald, Peter Morris, George Parkin
ISBN 13: 9780750626422
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 06 Nov 1995
Marketing Plans (Professional Development S.)
ISBN 13: 9780750622134
Format: Paperback (360 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Feb 1995 Other Format: Paperback
How to Sell a Service: Guidelines for Effective Selling in a Service Business
ISBN 13: 9780434912315
Format: Paperback (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986 Other Format: Hardcover
Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
ISBN 13: 9780750641166
Format: Paperback (490 pages) Publisher: Heinemann Educational Publishers Published: 30 Apr 1999 Other Format: Paperback
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749451493
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Nov 2007
Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
ISBN 13: 9780750604086
Format: Paperback (180 pages) Publisher: Butterworth-Heinemann Ltd Published: 03 Feb 1992
Marketing Plans
ISBN 13: 9780750601078
Format: Paperback (230 pages) Publisher: Butterworth-Heinemann Published: 01 Mar 1991 Other Format: Paperback