Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
by Malcolm McDonald, Christopher C.S. Tideman
ISBN 13: 9780750620215
Format: Paperback (220 pages) Publisher: Butterworth-Heinemann Ltd Published: 15 Jul 1996
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How to Sell a Service: Guidelines for Effective Selling in a Service Business
by Malcolm McDonald
ISBN 13: 9780434912315
Format: Paperback (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986 Other Format: Hardcover
Marketing Plans
ISBN 13: 9780750601078
Format: Paperback (230 pages) Publisher: Butterworth-Heinemann Published: 01 Mar 1991 Other Format: Paperback
Marketing Plans: How to Prepare Them, How to Use Them
ISBN 13: 9780750656252
Format: Paperback (664 pages) Publisher: Butterworth-Heinemann Ltd Published: 25 Apr 2002 Other Format: Paperback
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
ISBN 13: 9780434912292
Format: Hardcover (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986 Other Format: Paperback
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Pocket Guide to the Marketing Plan
by Malcolm McDonald, Peter Morris, George Parkin
ISBN 13: 9780750626422
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 06 Nov 1995
Marketing Plans (Professional Development S.)
ISBN 13: 9780750622134
Format: Paperback (360 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Feb 1995 Other Format: Paperback
Marketing: A complete guide in pictures
by Malcolm McDonald,Peter Morris
ISBN 13: 9780750661980
Format: Paperback (168 pages) Publisher: A Butterworth-Heinemann Title Published: 03 Jul 2004 Other Format: Paperback
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749451493
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Nov 2007
Key Account Plans: The Practitioners Guide to Profitable Planning
by Lynette Ryals,Malcolm McDonald
ISBN 13: 9780750683678
Format: Paperback (408 pages) Publisher: A Butterworth-Heinemann Title Published: 10 Dec 2007