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Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing by Malcolm McDonald, John Leppard

Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

by Malcolm McDonald, John Leppard


ISBN 13: 9780750604086

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Feb 1992

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Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development) Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development) by Malcolm McDonald, Christopher C.S. Tideman

Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by Malcolm McDonald, Christopher C.S. Tideman


ISBN 13: 9780750620215

Format: Paperback (220 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Jul 1996

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How to Sell a Service: Guidelines for Effective Selling in a Service Business How to Sell a Service: Guidelines for Effective Selling in a Service Business by Malcolm McDonald

How to Sell a Service: Guidelines for Effective Selling in a Service Business

by Malcolm McDonald


ISBN 13: 9780434912315

Format: Paperback (160 pages)
Publisher: William Heinemann Ltd
Published: 27 Apr 1986
Other Format: Hardcover

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Marketing Plans Marketing Plans by Malcolm McDonald

Marketing Plans

by Malcolm McDonald


ISBN 13: 9780750601078

Format: Paperback (230 pages)
Publisher: Butterworth-Heinemann
Published: 01 Mar 1991
Other Format: Paperback

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Marketing in a Nutshell: Key concepts for non-specialists Marketing in a Nutshell: Key concepts for non-specialists by Malcolm McDonald, Mike Meldrum

Marketing in a Nutshell: Key concepts for non-specialists

by Malcolm McDonald, Mike Meldrum


ISBN 13: 9780750681339

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 09 Jan 2007

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Key Marketing Concepts (Macmillan business) Key Marketing Concepts (Macmillan business) by Mike Meldrum, Malcolm McDonald

Key Marketing Concepts (Macmillan business)

by Mike Meldrum, Malcolm McDonald


ISBN 13: 9780333645635

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 20 Nov 1995

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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner) by Malcolm McDonald, John Leppard

The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald, John Leppard


ISBN 13: 9780750617062

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 11 Oct 1993
Other Format: Paperback

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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.) How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.) by Malcolm McDonald

How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)

by Malcolm McDonald


ISBN 13: 9780434912292

Format: Hardcover (160 pages)
Publisher: William Heinemann Ltd
Published: 27 Apr 1986
Other Format: Paperback

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Marketing Planning for Services (Marketing S.) Marketing Planning for Services (Marketing S.) by Malcolm McDonald, Adrian Payne

Marketing Planning for Services (Marketing S.)

by Malcolm McDonald, Adrian Payne


ISBN 13: 9780750625494

Format: Hardcover (336 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 30 Nov 1995
Other Format: Paperback

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Marketing Plans (Professional Development S.) Marketing Plans (Professional Development S.) by Malcolm McDonald

Marketing Plans (Professional Development S.)

by Malcolm McDonald


ISBN 13: 9780750622134

Format: Paperback (360 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 13 Feb 1995
Other Format: Paperback

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Marketing Plans Marketing Plans by Malcolm McDonald

Marketing Plans

by Malcolm McDonald


ISBN 13: 9780434913008

Format: Paperback (230 pages)
Publisher: Heinemann Professional
Published: 11 Sep 1989
Other Format: Paperback

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Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.) Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.) by Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

by Malcolm McDonald


ISBN 13: 9780750641166

Format: Paperback (490 pages)
Publisher: Heinemann Educational Publishers
Published: 30 Apr 1999
Other Format: Paperback

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