Marketing Plans: How to prepare them, how to use them
by Malcolm McDonald
ISBN 13: 9780750683869
Format: Paperback (704 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Mar 2007 Other Format: Paperback
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Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)
ISBN 13: 9780749420963
Format: Paperback (224 pages) Publisher: Kogan Page Ltd Published: 18 Sep 1996 Other Format: Paperback
Marketing in a Nutshell: Key concepts for non-specialists
by Malcolm McDonald, Mike Meldrum
ISBN 13: 9780750681339
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 09 Jan 2007
Marketing Plans: How to Prepare Them, How to Use Them
ISBN 13: 9780750656252
Format: Paperback (664 pages) Publisher: Butterworth-Heinemann Ltd Published: 25 Apr 2002 Other Format: Paperback
Key Marketing Concepts (Macmillan business)
by Mike Meldrum, Malcolm McDonald
ISBN 13: 9780333645635
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 20 Nov 1995
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
Pocket Guide to the Marketing Plan
by Malcolm McDonald, Peter Morris, George Parkin
ISBN 13: 9780750626422
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 06 Nov 1995
Marketing Plans (Professional Development S.)
ISBN 13: 9780750622134
Format: Paperback (360 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Feb 1995 Other Format: Paperback
Marketing: A complete guide in pictures
by Malcolm McDonald,Peter Morris
ISBN 13: 9780750661980
Format: Paperback (168 pages) Publisher: A Butterworth-Heinemann Title Published: 03 Jul 2004 Other Format: Paperback
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749451493
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Nov 2007
Key Account Plans: The Practitioners Guide to Profitable Planning
by Lynette Ryals,Malcolm McDonald
ISBN 13: 9780750683678
Format: Paperback (408 pages) Publisher: A Butterworth-Heinemann Title Published: 10 Dec 2007
Marketing Plans
ISBN 13: 9780434913008
Format: Paperback (230 pages) Publisher: Heinemann Professional Published: 11 Sep 1989 Other Format: Paperback