The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
by Malcolm McDonald
ISBN 13: 9780434912292
Format: Hardcover (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986 Other Format: Paperback
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Pocket Guide to the Marketing Plan
by Malcolm McDonald, Peter Morris, George Parkin
ISBN 13: 9780750626422
Format: Paperback (96 pages) Publisher: Butterworth-Heinemann Ltd Published: 06 Nov 1995
Marketing Plans (Professional Development S.)
ISBN 13: 9780750622134
Format: Paperback (360 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Feb 1995 Other Format: Paperback
The Who's Who of Leeds United (Whos Who of)
by Malcolm McDonald, Martin Jarred
ISBN 13: 9781859836316
Format: Hardcover (256 pages) Publisher: Breedon Books Publishing Co Ltd Published: 01 Aug 2008
Marketing Plans
ISBN 13: 9780434913008
Format: Paperback (230 pages) Publisher: Heinemann Professional Published: 11 Sep 1989 Other Format: Paperback
Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
ISBN 13: 9780750641166
Format: Paperback (490 pages) Publisher: Heinemann Educational Publishers Published: 30 Apr 1999 Other Format: Paperback
Marketing Due Diligence: Reconnecting Strategy to Share Price
by Keith Ward, Malcolm McDonald, Brian Smith
ISBN 13: 9780750667272
Format: Paperback (300 pages) Publisher: A Butterworth-Heinemann Title Published: 17 Oct 2005 Other Format: Illustrated
Marketing: A complete guide in pictures
by Malcolm McDonald,Peter Morris
ISBN 13: 9780750661980
Format: Paperback (168 pages) Publisher: A Butterworth-Heinemann Title Published: 03 Jul 2004 Other Format: Paperback
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749451493
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Nov 2007
Key Account Plans: The Practitioners Guide to Profitable Planning
by Lynette Ryals,Malcolm McDonald
ISBN 13: 9780750683678
Format: Paperback (408 pages) Publisher: A Butterworth-Heinemann Title Published: 10 Dec 2007